Marketing StrategySee Sold Properties
The unique, diverse and wide-ranging nature of the properties we represent requires a brokerage with the skills to deliver a comprehensive marketing strategy to maximize the exposure of your property to the broadest range of buyers possible. Utilizing the latest marketing, advertising technology and tools available our program is designed to attract local, national and global attention.
It is our job to “tell the story and paint the picture”, to unlock all the layers of value and ultimately find a buyer who understands the true value of your property. We are constantly innovating, updating and improving the way we advertise, present, display and describe the properties we are marketing.
In order to ensure our client’s properties receive the highest profile exposure in the industry our marketing system includes a strategic range of advertising and promotional programs including:
- Our website
- National, Provincial & Local Print Advertising
- Property Marketing Brochures
- Multiple Listing Service®
- Attending Strategic Trade Shows
- Customer Directed E-Newsletter
- Internet Advertising
- Media Exposure
- Social Media
- Website Traffic Analysis
- Hard work, skill and knowledge of our dedicated group of professional REALTORS®
The internet is by far the most effective way to reach local, national and international markets. Buyers around the world are spending their time and energy searching online for real estate. They use key words to describe the location and type of property they are looking for.
When people are searching for property in British Columbia we expect it to be next to impossible for them to not end up our web site. It is our mission to make landquest.com the number one source to find and learn about the type of real estate we sell.
Widely recognized as one of the most user friendly real estate sites on the internet it is the key component in “Marketing British Columbia to the World®”.
We invest heavily in print advertising to maximize exposure of our properties and direct buyers to our web site where they find the detail they need to move forward in the buying process. New listings are placed in appropriate publications as soon as possible after the listing is signed.
Our page dominating ad has been in the ICI Real Estate Section of the Financial Post in the National Edition of the National Post every Thursday since 2004. With a combined weekly print and digital readership of 4.5 million and daily Canada wide print readership of 733,000 it is the cornerstone of our print media program.
Pacific Yachting is the voice of boating on the West Coast, it is the most trusted, well-read and bestselling boating magazine in Canada with 100,000 readers per month and distribution of 20,000. Its readers include active boaters from BC, Washington, Alberta, Oregon, and Alaska. It is in newsstands, marinas, on boats and yachts travelling the coast. It is published monthly and we have had a full page in every issue since LandQuest started in 1996.
WI serves industry professionals and private investors in BC, Alberta, Saskatchewan, Manitoba and around the world with over 50,000 readers per month in western Canada. It is a pure real estate publication, the people that read it are all interested in real estate there is no other reason to buy, subscribe or read it and it works. We have had a colour ad in every issue since LandQuest® started in 1996.
British Columbia Magazine
BC’s scenic geographic travel magazine is the second highest single issue selling magazine in BC. Published 4 times a year and we have a full page colour ad in every issue. Total brand reach is 565,084 counting print, digital and social media. Many subscribers keep past issues for years it is circulated by subscription, on newsstands and is in many hotels.
BC Outdoors Magazine
BC’s No. 1 fishing and hunting magazine is the go-to source for anglers and hunters with a circulation of 45,000 made up of subscribers, BC Wildlife Federation Members and newsstand sales. It works very well for our listings, we have had a full-page colour ad for over 12 years.
Beef in BC
Since 1986, Beef in BC magazine has been providing the ranching community with updates on industry issues as well as arts and culture profiles. LandQuest has had a full page colour ad in every issue since 2008.
Country Life in BC
Country Life in BC has been BC’s leading agricultural news source since 1915 and it has the highest overall and paid circulation of any farm publication. Trusted by farmers and ranchers and as the only publication covering every agricultural commodity it delivers the information about the properties we have for sale directly to our target market.
Our information brochure including descriptive text, maps, plans, high resolution photography, aerial photos, history and area data, delivers the most comprehensive information in the industry to prospective buyers to help them in their decision to buy.
Our information brochures are a standard by which LandQuest® is recognized within the real estate industry.
A description of the property including location, directions, improvements, recreation, area data, history, zoning and taxes and more will be provided to you for your input and approval.
A powerful photo arrangement is a major component of our marketing presentation we will do our utmost to ensure that your property is represented in its best light so you will be proud of the way it is displayed.
Our maps section includes a variety of map scales so that a buyer can easily determine the location of the property in relation to the province, region, neighbourhood, right down to the property boundaries including a plan or survey if available.
MLS® AND REALTOR® COOPERATION
Multiple Listing Service is used for most of our listings. 22,000+ REALTORS® in the 11 real estate boards across the province. Several of our REALTORS are members of the Medallion Club Properties are displayed on the internet on realtor.ca.
We attend tradeshows year after year to expose our listings, our REALTORS® and our brand directly to thousands of potential buyers. Our presence at these shows demonstrates our personal and financial commitment to maximizing the exposure of our listings through hard work, networking and making personal contact with potential buyers.
Vancouver International Boat Show
BC Place | Vancouver, BC
February 5-9, 2020
We are almost always the only real estate company at BC’s biggest and best outdoor show. The traffic is excellent and it results in business every year. We meet new buyers and sellers, touch base with existing clients, it is excellent exposure for our properties and our Company.
Islands Agriculture Show
Cowichan Exhibition | Duncan, BC
February 7-8, 2020
The Islands Agriculture Show is the only agricultural trade show serving the farm and food community on Vancouver Island, the Coast and Gulf Islands. The show provides a venue for farmers, rural landowners, farm organizations, equipment dealers, service providers and the general public to learn, connect and engage. It is a great opportunity for LandQuest® to present our listings and services to the exact market we are serving.
BC Boat & Sportsmen’s Show
Abbotsford Tradex | Abbotsford, BC
March 6-8, 2020
This trade show in Abbotsford is the perfect fit for LandQuest exposing our listings to large numbers of potential buyers who make direct personal contact with our REALTORS® and it always results in business. It is amazing how many people at this show tell us they have been on our web site for years.
BC Cattlemen's Association AGM
Fort St. John
May 23-25, 2019
We attend the Cattleman’s AGM to make direct contact with our ranch clients and friends and make important new connections. The ranching industry is a very important part of our business, and we take it very seriously.
CUSTOMER DIRECTED NEWSLETTER
New listings and listing updates are featured in our bi-weekly e-mail market update sent to our database that includes people around the world. It always causes a spike in web activity bringing people back to view our listings.
FOR SALE SIGNS
For sale signs are a valuable part of our marketing program and not just in high traffic locations. LandQuest® signs have been recognized around the province for over 20 years and we constantly get feedback about the remote locations where people find them. We will discuss with you the most appropriate signage for your property and will put up signs only with your permission.
WEBSITE TRAFFIC ANALYSIS
We use Google Analytics to monitor the number of visitors viewing each property on our website. Analysing the traffic data allows us to track and evaluate the effectiveness of our marketing and pricing strategy. You will be given a weekly report showing the number of people who have looked at your property.
Richard Osborne and the excellent team at LandQuest® Realty sold the C1 Ranch of Alexis Creek in its entirety for me in 2017. I found Richard to be very hard working, attentive to detail, understanding of the issues and personalities, fair and boldly honest. The sale involved many complex issues, Richard and the LandQuest® Realty team managed all the varied aspects with a keen display of excellent knowledge re-enforced by a consistently steady hand and pleasant manner.
I highly recommend Richard Osborne and the LandQuest® team should you have a property to sell or need to find a property to purchase.
- Dennis “Poncho” McCoy